To list your offerings on the Dynamics Marketplace, you must have a profile published on Pinpoint and meet the requirements specified on the Dynamics Marketplace Get Listed page.

1. Verify the status of your Pinpoint profile, using the Pinpoint Dashboard. If you do not have a profile on Pinpoint, go to the Pinpoint Partner Center page to learn how to create one.
2. Go to the Dynamics Marketplace Get Listed page to make sure your profile meets the additional requirements, and then follow the instructions to create your listings.

Note: It may take up to two weeks for your listing to appear on the Dynamics Marketplace. If you have questions, please contact us.

1. Verify the status of your Pinpoint profile, using the Pinpoint Dashboard. If you do not have a profile on Pinpoint, go to the Pinpoint Partner Center page to learn how to create one.
2. Go to the Dynamics Marketplace Get Listed page to make sure your profile meets the additional requirements, and then follow the instructions to create your listings.
3. If you already have a profile on Pinpoint and believe you meet the requirements for listing on the Dynamics Marketplace, please contact us.

Note: It may take up to two weeks for your listing to appear on the Dynamics Marketplace. If you have questions, please contact us.

To make changes to your Company Overview:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. From the Actions drop-down menu, for the appropriate listing, select Edit Details.
4. Make your changes, and then do one of the following:

• To continue working at a later time, click Save Draft.
• To publish your changes, click Submit for Approval.

To make changes to your Application or Professional Service Listings:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles, and then click the Apps + Services tab.
3. From the Actions drop-down menu, select Edit Details.
4. Make your changes, and then do one of the following:

• To continue working at a later time, click Save Draft.
• To publish your changes, click Submit for Approval.

Note: It may take up to two weeks for your changes to appear on the Dynamics Marketplace. If you have questions, please contact us.

To make changes to the location of your company listing:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. From the Actions drop-down menu, select Manage Locations.
4. Select the office location you wish to update.
5. Click Edit Location.
6. Update the location information as needed, and then do one of the following:

• To continue working at a later time, click Save Draft.
• To publish your changes, click Submit for Approval.

To add a location to your company listing:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. From the Actions drop-down menu, select Manage Locations.
4. Click Add Another Location.
5.  Enter the information for your new location, and then do one of the following:

• To continue working at a later time, click Save Draft.
• To publish your changes, click Submit for Approval.

To delete a location from your company listing:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. From the Actions drop-down list, select Manage Locations.
4. Select the location that you want to delete.
5. Click Edit Location.
6. Click Remove.

Note: It may take up to two weeks for your changes to appear on the Dynamics Marketplace. If you have questions, please contact us. 

If you wish to list an application outside of your headquarter country/region, as identified in the Microsoft Partner Network (MPN), you can:

• Create two (2) additional Microsoft Dynamics customer-approved references in MPN for your solution, for each country/region you choose to list in.
• Use the Pinpoint Dashboard to create listings in the local language of any additional countries/regions, and submit for approval.
• Once your references are customer-approved, send an email to dynmktpl@microsoft.com. Include a link to the Pinpoint solution profile you want to have listed, and specify which country/region you want to be listed in.

To create a listing for another country/region, you can either associate your existing profile with additional countries/regions where the same language is spoken, or create a new profile for additional countries/regions where different languages are spoken.

Associating Profiles with Countries/Regions Where the Same Language Is Spoken
To associate your company listing in countries/regions where the same language is spoken:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. From the Actions drop-down menu, for the appropriate listing, select Associate Countries/Regions.
4. Choose the countries/regions you want to add.
5. Click Save.

To associate your Application and Professional Service Listings in countries/regions where the same language is spoken:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. Click the Apps + Services tab.
4. From the Actions drop-down menu, for the appropriate listing, select Associate Countries/Regions.
5. Choose the countries/regions you want to add.
6. Click Save.

Creating New Profiles for Countries/Regions Where Different Languages Are Spoken

To create a new company listing for countries/regions where different languages are spoken:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles, and then click New.
3. Choose the language that supports the country/region you want to add.
4. Click Next.
5. Choose the countries/regions you want to add.
6. Click Next.
7. On the Details page, enter your information, and then do one of the following:

• To continue working at a later time, click Save Draft.
• To publish your changes, click Submit for Approval.

To create new Application and Professional Service Listings for countries/regions where different languages are spoken:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. Click the Apps + Services tab. Locate the application or service for which you want to create a new listing in a different language, and then click +Add a listing.
4. Choose the language that supports the country/region you want to add.
   • Note: If the country/region has more than one primary language, you must click +Add a listing and repeat this process for each language.
5. Click Next.
6. Choose the countries/regions you want to add.
7. Click Next.
8. On the Details page, complete the required fields.
   • Profile Internal Name – This name is only used in the Dashboard.
   • Country/Region-Specific Application or Professional Service Name – This is the name that is visible to customers and must be in the local language.
   • Application or Professional Service Description – This must be in the local language.
   • Any URLs that you add must point to Web pages in the local language.
9. To continue working at a later time, click Save Draft.
10. To publish your changes, click Submit for Approval.

Note: It may take up to two weeks for your changes to appear on the Dynamics Marketplace. If you have questions, please contact us.

To associate specific search and browse categories to your listings:

1. Go to the Pinpoint Dashboard, and then sign in.
2. Click Add or Edit Profiles.
3. Click the Apps + Services tab, and then click Edit Shared Attributes.
4. From the Relevant Business Needs drop-down list, choose up to 3 of the categories that best describe your offering. 
5. Click Save.
   Note: It may take up to two weeks for your changes to appear on the Dynamics Marketplace. If you have questions, please contact us.

You are 10 times more likely to engage prospects with a complete profile. A complete profile has:

• A concise Company Overview that states your expertise in the first sentence.
• Application and professional service names that resonate with your customers’ needs.
• Succinct application and professional service listings that use keywords to spell out the benefits to customers.
• Links to screenshots, demos, trials, white papers and other additional materials that support your offerings.
• Customer ratings and reviews.

Create a listing for each application or professional service your company offers. The more specifically you describe what your application or professional service helps customers accomplish, the more prospects you will attract.

Be sure to keep your profile updated. Each time you add a new application, professional service or promotion, list it on Pinpoint or the relevant product marketplace.

By far the most effective way to improve your rankings in Pinpoint and product marketplace search results is to integrate relevant keywords in the right places in your profile.
Other things you can do include:

• Create a complete profile. Create separate, distinct listings for every application and professional service your company offers.
• Earn relevant Microsoft competencies. Customers can easily recognize qualified Microsoft partners through the Microsoft competencies. Silver and/or Gold competencies factor in to search rankings. Learn more about Microsoft competencies.
• Select the most accurate attributes for your listing in the Listing Type, Relevant Business Needs, Microsoft “Works With” Products, and Applicable Industry drop-down lists in the Dashboard.
• Earn the CfMD credential (Certified for Microsoft Dynamics). This certification is for Microsoft Dynamics partners only, for the qualifying Microsoft Dynamics applications they create. Applications with this distinction receive a boost in search rankings. Learn more about the CfMD program.
• Become a Cloud Accelerate partner. Cloud Accelerate partners receive a boost in search ranking and are identifiable by the Cloud Accelerate badge. Learn more about this program.
• Get Customer Ratings and Reviews. Improve the relevancy of your listings in search results by getting your customers to submit honest reviews about their experiences with you and your applications and professional services. Encourage them to go to the Reviews section of your company’s profile and click Submit A Review.  

The number one thing you can do to optimize your profile for search engines is to integrate keywords into your Company Overview and Application and Professional Service Listings.
“Keywords” are the words your customers use to search for your applications and professional services. These can be action-oriented or product-related words and/or phrases that define:

• The benefits a customer gets from using your application or professional service.
• The specific tasks or objectives a customer wants to accomplish by using your application or professional service.

Metrics show that profiles that include words that resonate with business customers or align with the business tasks they need to accomplish get the most traffic and surface higher in search results.

Sources for keywords:

• Listen to the words your customers use when they talk to you about their business needs. It is likely they use words that many business customers might use to both speak about and search for the technology products and services you offer.
• Use online tools like the Bing Keyword Tool by WordStream, Google Insights for Search and Wordtracker.
• Look on Microsoft sites for the Microsoft product your applications and professional services enhance or support.

Guidance for placement and frequency of keywords:

The placement and frequency of keywords in your profile needs to be realistic and relevant. The goal is to create a readable profile that showcases your expertise and speaks to the needs of your customers. Pinpoint and product marketplace search engines scan the following for keywords:

• Company Name: You may only use your company’s legal business name. Do not include Microsoft product names in your company name. 
• Application or Professional Service Name: Give your offerings names that tell customers what they do. You can include a Microsoft product name in your application or professional service name ONLY if the name also includes an additional descriptor or qualifier that indicates what your offering does for customers or how it enhances the Microsoft product.
• Company Overview, Application or Professional Service Listing:
  The first two sentences of your Company Overview and Application or Professional Service Listings are the most important.
• Tell people right away what your expertise is.
• State exactly what your application or professional service does.

Do this using succinct, relevant keywords and phrases.

• Competency Name: The Pinpoint and product marketplace search engines match keywords with the name of the competency you’ve earned.
• “Works With” Products: Call out the specific Microsoft products your application or professional service augments or supports. Be sure to choose the relevant Microsoft “Works With” products from the drop-down list in the Dashboard.
• Website URL: If your website URL contains a word that matches a keyword entered into the search engine, this will count toward your search ranking.

The following should not be included in your profile.

• Vague or general statements about what your company does. Include specific details that distinguish your offerings from competitors.
• Marketing jargon or “fluff.” Provide fact-based details only.
• Overly technical language. Ensure your profile can be understood by everyone from the office administrator to the owner of the company.
• Statements about your company’s vision or mission. Save these for your company website.
• Detailed descriptions of common customer problems. Customers already know what their problems are, so keep descriptions brief and concise. Do tell customers what you can do to help them. Speak to the benefits of using your application or professional service.

We highly recommend that you solicit your customers to submit reviews for your company, applications and services. You can use the Customer Review Template to invite customers to submit reviews on your behalf.

• Ask your customers to describe their experience in simple language, including relevant information demonstrating to potential customers how you can address their specific needs.
• If you submit false reviews—either on your company’s behalf or to discredit a competitor—your profile will be removed.
  Please refer to the Review Guidelines for more information.

Yes—you can improve the relevancy of your profile and listings in search results and increase your search rankings by garnering honest reviews about your customers’ experiences with you. Encourage customers to go to the Reviews section of your company profile and click Submit A Review.

 
Submitting false reviews will cause your profile to be delisted. If it is discovered that you have submitted a false review to make your company look better, to improve your search rankings, or to discredit a competitor, your profile will be removed.